However, a lot of care is also required while running social media marketing campaigns. Social media is the most convenient channel when it comes to addressing large group of followers at once and informing them of new products and services. Dell has also maintained an active presence on the social media networks. However, apart from marketing and running seasonal campaigns brands are using social media to communicate with followers and engage customers to address customer service related issues. Most technology brands have maintained an active social media presence to stay connected with their fans and followers. Social media is the favourite of marketers because you can connect with millions without paying a dime. These channels provide huge reach, bring down costs massively and are highly effective. 21st century marketing is using various new channels and mostly digital. In such a scenario, apart from product quality, it is marketing that helps a brand attract and retain customers. The computing industry is highly aggressive in terms of growth and each brand is investing heavily to grow its customer base. Apart from being innovative, Dell is also highly competitive and spends a fortune each year on research and innovation.
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However, the computing industry is still full of challenges and intense competition.
Acquisition of EMC has helped Dell expand its range of products and services. Apart from the acquisition of EMC, Dell is ready to go public again. In the past few years, several major changes have happened at Dell. Dell Technologies, one of the leading computing brands of the world, is known for its great technology as well as superior quality.
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